Howard Schultz Quotes

7 quotes from Howard Schultz on investing, entrepreneurship and motivation.

On investing

• Risk more than others think is safe. Dream more than others think is practical.

On entrepreneurship

• Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does..

• One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

• To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

• People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

• Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

On motivation

• This is not his job, I thought, it's his passion.